Page 6 - Chicago Title Business Tools Playbook.pdf
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                                          ACTIVEFARM


                                            www.activefarmct.com





                                      Smarter Farming, Better Leads




         Regardless of your geographic area of focus or your preferred property type, successful FARMs for Realtors®
         require meticulous organization, careful diligence, and a strong desire to succeed.


         Of course, the most successful Realtors® who organize their prospects in FARMs also leverage proven tools and
         strategies to identify market trends and ˙˜nd solid prospects. Let's look at six straightforward strategies you can

         utilize in ACTIVE FARM to build a successful real estate FARM - and stay one step ahead of the competition.
                           6      Innovative Farming Strategies









           AUTOMATIC UPDATES                                      ACCESS GOLD FARM
           Never re-order the same farm again. Active Farm        Based on local statistics & indicators, potential
           automatically updates your farm with any               sellers are identied through predictive analytics
           changes including sales and life events.               at 70% accuracy with the "Gold Farm".

           ACCESS SALES HOT ZONE MAP                              ACCESS TO LIFE EVENTS
           Compare prices & popularity by neighborhood,           What prompts many people to sell their home?
           city, county, or state and see local market trends     Life events. Get notied of life events that happen
           for sold and sales prices. Locate the most popular     within your farm including births, deaths,
           areas for home buyers.                                 marriages, and divorces.


           TARGET OUT-OF-STATE PROPERTY OWNERS                    DOWNLOAD, PRINT OR MAIL MERGE
           A powerful technique used by many successful           Email directly to your farm with templated email
           agents to ˙˜nd out of state and out of county          content or upload your own. Mail merge
           property owners.                                       addresses or download and print mailing labels.





      Create your own farms, order from                             Use micro filters toinstantly create targeted lead lists
      our Customer Service or create on                             to use for your marketing.
      our Walking Farm App.


                                                                   Premium services are available for email
      Quickly view farm stats,graphs and
      important activity in every farm.                            campaigns, merge letters, phones, emails, probate,
                                                                   foreclosure, equity, life events and more.
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